Pranab C V | Sales & Marketing Professional

Capabilities

Sales & Marketing Expertise

Bridging the gap between technical product specifications and robust retail channel development.

Architect & Designer Engagement

Conducting technical product demonstrations and customized presentations to influence project specifications and drive high-value approvals.

Retail & Channel Development

Expanding dealer networks, executing territory plans, and driving POS branding and stock maintenance to significantly improve product penetration.

CRM Lead Management

Leveraging tools like Salesforce and Zoho for advanced lead tracking, active funnel management, and data-driven client engagement mapping.

Promotional Campaign Execution

Translating market research and competitor analysis into targeted trade marketing activities, contractor engagement events, and product adoption drives.

Professional Journey

Career Experience

Assistant Manager – Specification

Jotun India Pvt Ltd

Dec 2024 – Present

Conducted product presentations and technical discussions with architects and interior designers to influence specifications and promote Jotun systems.
Delivered customized demonstrations highlighting application methods, durability, and key performance benefits.
Collaborated with retail/project sales teams to implement targeted promotional activities aligned with competitive trends.
Leveraged CRM tools for lead tracking, funnel management, and generating a strong pipeline contributing to regional revenue growth.
Represented Jotun at trade exhibitions and industry events to boost brand visibility.

Assistant Manager – Retail Sales

Jotun India Pvt Ltd

Jan 2022 – Nov 2024

Managed retail sales operations for Calicut district, executing territory plans and driving dealer performance.
Expanded dealer network by onboarding five new dealers (expanding footprint by 20% in year one) and delivering structural policy training.
Ensured effective POS branding, product visibility, and stock maintenance to enhance customer experience.
Executed retail promotions and organized frequent product/application training for painting contractors.

Executive II – AID Relationship

Asian Paints Ltd

May 2017 – Dec 2021

Managed relationships with architects, dealers, and designers across seven North Kerala districts.
Identified high-potential clients, promoting premium categories including textures, wallpapers, and wood coatings.
Achieved 20% year-on-year market growth via structured territory expansion and onboarding.
Conducted vital technical training for contractors to drastically improve application quality.

Initiatives

Key Projects

Architect Meet at Crown Plaza Cochin

Organized a high-impact engagement event with 26 architects (including 17 principal architects), resulting in increased specification opportunities and stronger brand positioning.

Premium Product Penetration

Led market development activities driving huge adoption rates of premium category coatings, wallpapers, and textures in critical residential and commercial projects.

Dealer Network Expansion Drive

Successfully expanded retail presence by introducing new dealers and enabling sales readiness through highly structured onboarding.

Education

MBA Marketing

Amrita School of Business, Coimbatore (2017 - 2019)

Bachelor of Business Management (BBM)

St Aloysius College, Mangaluru (2016 - 2019)

Certifications & Tools

Certifications: Sales Force Training Level 1 (Jotun), Market Research & Promotional Strategy Workshop.

Salesforce & Zoho CRM Digital Media Marketing Data Driven Reporting Specification Sales Competitor Analysis Project Sales

Driving Growth Through
Strategic Specifications.

30%

20%

CRM